Better performance starts with making employees your top priority.

Better performance starts with making employees your top priority.

Better performance starts with making employees your top priority.

Which is why the world’s leading companies focus on Internal Communication, Employee Engagement & Innovation.

It’s well known that Richard Branson built Virgin into a global powerhouse by focusing on customer service. It’s less well known that he achieved this by making employees his top priority. Using two simple formulas: happy employees equal happy customers; employees first, customers second, shareholders third.

“…effectively, in the end, shareholders do well, the customers do better, and your staff remain happy”

Richard Branson

Communicating internally is the foundation for success

Internal Communication underpins engagement, innovation and the customer experience, helping businesses to:

Communicating internally is the foundation for success

 

Internal Communication underpins engagement, innovation and the customer experience, helping businesses to:

Retain good people

It’s not all about the money. Employees are motivated by the esteem of their peers, being part of a community and feeling like they are making a difference. Internal Communication (IC) plays a major role in ensuring people feel good about what they’re doing, the workplace they’re part of and that they want to stick around.

Support major change

Transformation is impossible if people are ignorant of change, don’t understand why change is happening or can’t see how a change project unfolds. Internal Communication plays the pivotal role in any transformation journey. It creates awareness of what’s coming, the rationale behind it and how it will affect those on the ground. Done right, it will shape their attitude and behaviours for the better as the change unfolds.

Work on the right things

Discretionary effort – the difference between what people are asked to do and those who go the extra mile – is down to two things: trust and purpose. IC ensures that discretionary effort is recognised and valued – a key driver for the climate of trust. It also makes sure that there is a clear understanding to how your job contributes to the bigger picture – ensuring people know their purpose.

Create brand advocates

In today’s world, corporate reputation is down to our experience with a company’s products or services, or to the reviews of people we’ve never met. Although even negative experiences can be overcome when you know someone who works for that organisation. Internal Communication helps shape the nature of your employee’s advocacy: for better, or for worse.

Employee engagement is responsible for significant improvements in organisational performance.

 

There is a positive link between employee engagement and organisational performance – which is why almost all of the world’s most admired companies say that their engagement efforts created their competitive advantage.

Employee engagement is responsible for significant improvements in organisational performance.

 

There is a positive link between employee engagement and organisational performance – which is why almost all of the world’s most admired companies say that their engagement efforts created their competitive advantage.

Productivity gains & Revenue growth

Gallup studies consistently show that the companies with the highest engagement scores are significantly more productive than those with low engagement scores, have twice the annual net income and return seven times more to shareholders over a five year period (Kenexa research).

Staff turnover reduced

Engagement improves employee retention and reduces replacement costs. Replacing an employee is estimated to cost an employer between 50-150% of their annual salary. The UK’s Corporate Leadership Council estimated that highly engaged organisations have the potential to reduce staff turnover by as much as 87% and that disengaged employees are four times more likely to leave an organisation.

Customer satisfaction boost

Richard Branson’s well known maxim – if the staff are happy, customers will follow – is supported by the research. Companies with high quartile employee engagement scores are rewarded with customers who were far more satisfied, and more importantly, customers who were far more likely to be brand advocates.

Reduce absenteeism, improved well-being

The Confederation of British Industry found that engaged employees take an average of 2.69 sick days a year, whilst the disengaged take 6.19, costing the UK economy £17bn each year. When we also consider presenteeism (underperformance due to ill health) it’s estimated that sickness costs British business £78bn annually, or an average of six working weeks lost of productive time for each employee.

Innovation drives engagement, meaningful two-way dialogue and tomorrow’s business.

 

There is a natural relationship between innovation, internal communication and employee engagement. It can kick start meaningful engagement programmes and generate stories and updates to fuel internal communication.  Equally importantly, innovation can be used to drive tangible bottom line business results quickly to the senior management team.

Innovation drives engagement, meaningful two-way dialogue and tomorrow’s business.

There is a natural relationship between innovation, internal communication and employee engagement. It can kick start meaningful engagement programmes and generate stories and updates to fuel internal communication.  Equally importantly, innovation can be used to drive tangible bottom line business results quickly to the senior management team.

 

Improve the customer experience

Apple, Tesla and Computacenter use customer experience innovation to connect back and front office teams. They gather ideas from the field or their customer’s premises, share different perspectives from every part of the organisation, then use those insights to improve their customer’s experience, driving higher selling prices for themselves, greater savings for their customers, and stronger contract renewal rates.

Streamline processes

Getting better all the time is part of any company’s ongoing efforts to improve their services and processes. Widely used by many successful operational business, innovation programmes aim to deliver both “incremental” improvement over time, or “breakthrough” improvement all at once.

Identify new products, markets or business models

Innovation schemes with broader horizons help focus your organisation’s employees on new products for your current markets, new markets for your current products and services and even a new business that can disrupt your existing business. These programmes create visibility of the challenges, and they bring everyone into the process of your company’s renewal cycle.

Create a culture of innovation

The value of innovation isn’t just about the outcomes – it’s also about the process. Innovation doesn’t just happen. It needs the right cultural environment. An environment that brings people together. An environment that allows them to participate, contribute and engage with the big – and small – problems in the business, to feel trusted, valued and part of your company community.