Never underestimate the speed of information travelling via an office grapevine. Within minutes of one person being privy to information, it can spread across departments, buildings and even countries at amazing speed.
The downside, of course, is that the original information can distort as it travels, shaped by the recipient and how they choose to send it on to the next person.
An effective employee communications system can enjoy the speed of the grapevine without sacrificing accuracy, to deliver news, notifications and messages direct into your employee’s hands. The direct connection created between your business and your employee every time they receive relevant information, helps align your employees with your goals and objectives. Ultimately, our aim at TalkFreely is the same as yours – to make employee communications clearer, faster and more effective.
The ‘secret’ of eliminating information time lag is the ability of cloud-based systems to send push notifications that instantly alert recipients to the latest information, at precisely the same time. When your employees are out in the field with their smart phone, or working on their desktops, the tell-tale ‘bing’ on their system or mobile device alerts them to new information. There is no time lag, no ‘discrimination’ of one group receiving information before another, and no perceived benefit of using one device or system, such as email.
Notifications or interruptions?
Many business worry that push notifications will ‘interrupt’ work or somehow annoy their staff. The opposite is far more likely, that employees will feel ‘left out’ if they are not kept updated. Your employees are already familiar with push notifications from almost any app on their smart device, be it social media, reminders, games or calendar apps. They will already have an almost instinctive ability to check, filter and respond to items as required, and consider that a natural part of their time management. Smart device users are also very much accustomed to the concept of temporarily muting or turning off notifications when they do not wish to be disturbed.
Relevant messaging to the right people
One of the scourges of modern business is the cc’d email. In order to ensure everyone is kept ‘in the loop’, emails are endlessly cc’d to colleagues who simply don’t need to be informed on a regular basis, or whose involvement in the issue has actually passed. The time spent by even a few employees sifting through unnecessary email must cost your business a significant amount in lost productivity when totalled over a year.
Three methods of targeting messages
Targeted messaging eliminates the issues of time-wasting cc’d information in three ways:
- GROUP MESSAGING allows your business to send information to a single defined User group on a specific topic or challenge.
- PRIVATE MESSAGING allows you to reach out to individuals wherever they are, using the integrity of a secure, fully featured message rather than a phone call or confusing SMS where predictive text has mangled the message.
- MODERATOR MESSAGING can ensure that communications are suitable and relevant for all users engaged in a particular conversation, challenge or idea development.
And now here is the news…
Not every message is urgent, and not all information needs to be read immediately. An effective employee communications app needs to allow your employees to access information where and when they choose to. They may opt to read your company blog or latest press stories on their train journey home, on the road during a rest between meetings, anytime that they have to read, absorb and, of course, comment.
This is perhaps the most crucial element in any employee communications app, the ability to respond. There is a reason why, even today, one of the most popular pages in a newspaper is “Letters to the Editor”. Your employees have opinions, views, and additional information and experience to contribute.
Our next blog will explore the ways your business can facilitate, measure and benefit from employee feedback. So, stay tuned, and let us know your views in the comment box below!
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